Move Inc. announced Thursday the acquisition of Doorsteps, a website providing tools and resources to potential homeowners. The acquisition will enable Move to connect consumers with their perfect homes as well as tools, knowledge and professionals needed throughout the home-buying process.

"At Move, our mission is to empower people to love where they live," said Steve Berkowitz, chief executive officer of Move. 

Berkowitz added, "Central to this strategy is our belief that consumers are at the heart of the home-buying process. Doorsteps' human and holistic approach in providing home buyers with the content, tools and professional advisers needed in the process aligns perfectly with Move’s vision and existing offerings." 

Often agents require help connecting with ready, qualified buyers within the new digital landscape. Doorsteps offers a shared online workspace between buyers and agents. Additionally, Doorsteps helps educate buyers in a streamlined way to assist with the home-buying process from start to finish. 

"Our dream is to make it easier for consumers to decide whether to buy, how to get ready faster and then make the smartest possible choices along the way," said Michele Serro, Doorsteps' founder and CEO. "As a result of this partnership, our ability to do that has been magnified. Move shares our vision and excitement and will ultimately help us serve more consumers." 

Doorsteps uses technology to facilitate and enhance relationships between buyers, agents, lenders and service providers. The experience Doorsteps provides should result in far-higher conversion rates than old lead-generation tools, which typically focus on quantity over quality.

The Doorsteps team will join Move as employees, continuing to integrate with existing Move offerings.

"We saw unique talent and vision in Michele and her team," Berkowitz said. "They are addressing the process holistically, consistent with our belief that everyone benefits when we help agents spend less time with technology and more time with their customers."

mhopkins@housingwire.com