Solving the Post-Close Challenge with Intelligent Automation

Join our upcoming webinar as SoftWorks AI CEO and Avanze CEO explore the advances in tech that allow for greater levels of automation and cost reduction, especially in support of post-close and pre-fund review.

Spruce’s Patrick Burns on innovation in title technology

In the season finale of Housing News season 5, Spruce CEO discusses heightened investor interest in title tech, innovation and fintech adoption.

Top CFPB official “hates” QM rules, jeopardizing safe harbo

A top CFPB official in charge of the rule-making process has heavily criticized the agency's own qualifying mortgage rule, jeopardizing safe harbor.

How borrower education can make housing more attainable

The current housing market is making it difficult for prospective buyers to afford a home. Housing professionals need to find ways to better meet buyer needs.

Demo Day

Mortgage Tech Demo Day: Top of Mind

Surefire CRM

From individuals to enterprise lenders, Surefire CRM helps thousands of mortgage lenders and mortgage loan officers win new business, earn repeat business and gain referral business with intuitive “set it and forget it” workflows and award-winning content that inspires emotional connections with customers.

Product Fast Facts


Surefire CRM was voted the #1 most-used CRM in the industry in 2018 and 2019.


This August, Surefire CRM was named product of the year by the Business Intelligence Group.


Since April, our digital content has won four Tellys, eight AVA Digital Awards and eight Hermes awards.

Visit Top of Mind’s Services Guide Listing

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Most Popular Articles

Mortgage forbearance drops to 4.36%, exits pick up steam

The downward trend of borrowers in forbearance picked up speed in the last week of April, falling 11 basis points to 4.36% of servicers’ portfolio volume.

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3d rendering of a row of luxury townhouses along a street

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