Articles Tagged with ''Housing''

4 ways to capture multicultural sales in 2018

Examples from Alterra Home Loans and Other Industry Leaders
[Op-Ed] Leading companies are using multicultural marketing strategies on the front line as part of their total market strategy. The ones who are effective are not simply translating their flyers or adding diversity to their ads. Through their marketing efforts and customer experience, the best companies are reflecting the country’s shift in cultural norms and expectations to connect with today’s diverse consumers.
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Despite missing earnings expectations, Toll Brothers is positive on rest of year

Thanks to strong demand for housing
While luxury homebuilder Toll Brothers barely missed earnings estimates, causing the company to narrow its outlook for the year, the company is still positive on the rest of the year. And as homebuilders start to focus on starter homes, Toll Brothers expects the strong economy to also spur more move-up buyers.
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Home Depot reports record sales numbers

Increases forecast for 2017
It’s turning out to be a strong year for Home Depot, as it records solid earnings for the second quarter of fiscal 2017. Craig Menear, chairman, CEO and president of Home Depot, attributed the rise to its hard working associates and its supplier partner. But, there are also two other main factors that went into the home improvement store’s profitable quarter.
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[Video] Where are older Millennials going when they leave downtown?

The shift to the "surban"
The trendiness and appeal of downtown may still be there for some, but as young adults start to grow older, this is starting to change. So where are they going? Older Millennials are moving to urban-like developments in the suburbs dubbed “surbans.” Check out the video included for a quick list of the top reasons older Millennials leave the city.
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Need a mortgage in California? Realtors say you better earn this much money

CAR gives regional and state affordability break down
While it’s only a small improvement, California still managed to record an increase in home affordability. However, a look at different counties across the states shows that geographical location makes a difference. Here’s a break down of how much home shoppers need to make in order to own a home in the top counties.
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Experts weigh in: Positive jobs report fails to fix what’s wrong with housing

Expect Fed to raise rates in June
Economists agree that the April jobs report proved the economy is moving along at a healthy pace despite the disappointing job numbers in March. But when it comes to the housing market specifically, this positive report does little to help the factors that are really blocking growth in the industry. Here, top housing economists explain what the news means for the bottom line in housing.
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Mortgage experts agree: There is no housing bubble

Slow and steady wins the race
With or without President Donald Trump, the housing market must go on. So as the world continues to tune in to Trump, HousingWire took a break to zero in on what we know best: housing. Three experts joined HousingWire on a webinar on Wednesday to discuss what’s next for housing and the mortgage nation.
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Los Angeles struggles to retain workers due to high housing costs

Can’t compete with more affordable markets
Los Angeles may have year-round sunshine and great beaches, but that may not be enough to entice workers to accept jobs there. Businesses, instead, must develop special hiring packages in order to compete with more affordable housing markets. What would it take to get you to work in LA?
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