Articles Tagged with ''Quicken Loans''

MBA Annual Alert: Quicken, loanDepot leaders see fintech barrier to Amazon buy-in

Anthony Hsieh and Bill Emerson say mortgage space still has too much friction
Rumors have long swirled that Amazon has eyes on the mortgage business, but industry leaders say it's unlikely the company will dive in just yet. At MBA's annual convention on Tuesday, Hsieh and Emerson said there's still too much chaos in the space, but predict that fintech is on the verge of changing all that.
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Quicken Loans onboards new agency to head massive marketing effort

Universal McCann takes over media buying and planning operations
According to an article from AdAge by Adrianne Pasquarelli and Megan Graham, IPG MediaBrands’ Universal McCann will now be the agency of record responsible for Quicken Loans’ media planning and buying, which Rock Holdings, Quicken’s parent company, has already made considerable investment in.
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Quicken Loans affiliate rebranded under Rocket name

In-House Realty becomes Rocket Homes to better align with sister companies
In-House Realty, a subsidiary of fintech giant and owner of Quicken Loans, Rock Holdings, just rebranded to “better align with sister companies.” This rebrand is a big vote of confidence from Rock Holdings in its fintech operations, as it shows the company is marshaling its brands to consolidate behind the Quicken and Rocket branding.
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4 loan officers take sides in epic battle between Quicken Loans and United Wholesale

Letters to the editor
After we published surveillance footage last week allegedly showing UWM employees papering the area outside Quicken Loans' Detroit and Phoenix offices with flyers bashing the lender, several loan officers sent letters to the editor at HousingWire expressing their opinion in the "Battle for Borrowers." Here's what 4 loan officers had to say.
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Monday Morning Cup of Coffee: Quicken Loans/United Wholesale drama continues

Also, Sen. John McCain dies, Powell talks rates and Warren Buffett slashes beach house price
Senator John McCain died Saturday at 81 after a year-long battle with brain cancer. Also, there’s a bit of a situation happening between Quicken Loans and United Wholesale Mortgage, and it’s been a virtual he-said, she-said all week. We've got a recap for you. In case you missed it, Federal Reserve Chair Jerome Powell talked rates on Friday. Plus, the Internet is freaking out because Warren Buffett has apparently overestimated the value of his California beach house.
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AIME: The real story is borrowers simply get a better deal using brokers

Trade group responds to Quicken/UWM conflict
"The disparity between the rates being offered to consumers by independent mortgage brokers through the Quicken Loans Wholesale division in comparison to the rates being offered to consumers if they go directly through Quicken Loans retail or Rocket Mortgage is substantial," said AIME Chairman Anthony Casa.
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