Articles Tagged with ''Millenials''

Refinances regain popularity among Millennial buyers

Refinances account for 15% of mortgages for third straight month
Refinances became more popular among Millennials during the fourth quarter of 2017, according to the latest Ellie Mae Millennial Tracker report. The refinance share made up 15% of closed loans among Millennials in December, the highest percentage of refinances for this demographic since February.
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From HW Magazine

Changing demographics fuel the rise of multigenerational living

How builders are capitalizing on the growing trend
[Subscribers only] Multigenerational living, where two or more adult generations live under the same roof, is becoming a growing trend in the U.S. Currently about 19% of Americans now live in a multigenerational household, the highest level since 1950. That amounts to about 60.6 million adults in 2014, up from 57 million adults in 2012. And homebuilders have taken notice, designing houses specifically catered to this segment.
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Homeownership rate reaches highest level in three years

But remains historically low
The national homeownership rate reached its highest level since the fourth quarter of 2014, but while the rate has been steadily rising since 2016, it still remains historically low. But there is one population which stands above the rest with its homeownership rate increase.
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4 ways to capture multicultural sales in 2018

Examples from Alterra Home Loans and Other Industry Leaders
[Op-Ed] Leading companies are using multicultural marketing strategies on the front line as part of their total market strategy. The ones who are effective are not simply translating their flyers or adding diversity to their ads. Through their marketing efforts and customer experience, the best companies are reflecting the country’s shift in cultural norms and expectations to connect with today’s diverse consumers.
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Your top Millennial myths – and what the generation really wants

Biggest want: technology
There are many myths swirling about what Millennials want out of the home buying experience, and one expert helps sort out the truth from fiction. At the NEXT women’s mortgage tech conference, one panel explained one of the greatest myths surrounding Millennials is their preferred method of communication. Here’s more on what Millennials really want.
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Here’s what today’s first-time homebuyer looks like

NAR breaks down who they are and what they want
The National Association of Realtors produced an infographic that shows who the average successful first-time homebuyer is, and what they are looking for. While first-time buyers make up less of the market share historically, demand remains strong despite high home prices and rising interest rates.
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