Real estate and mortgage tech company Altisource Portfolio Solutions (ASPS) made the launch of its new, online real estate marketplace "Hubzu" official, saying the platform will improve the buying and selling experience for users.

Hubzu officially replaces the Altisource GoHoming online real estate marketplace in a move expected to provide users with more functionality and an improved experience when buying and selling properties through the site.

Altisource says Hubzu upgrades the entire transaction experience, allowing users to search, bid, handle financing and officially close deals online.

All of the real estate inventory contained within the GoHoming platform is now incorporated into

"We've had a lot of success with GoHoming, facilitating nearly 60,000 home sales to date," said Scott Wielar, general manager of Hubzu. "However, to stay at the forefront of the market, our brand experience and scope of services needed to evolve. We listened to our customers and redesigned the user experience to make the entire real estate transaction process easier for home buyers and sellers."

The Hubzu site also offers an "Own it Now" feature that lets competing bidders place bids online to best other offers.