How to simplify the appraisal process for everyone in today’s hot market

The housing market isn't slowing down anytime soon, and appraisers need to make sure they have the right tools to manage the high demand.

Who’s afraid of the PSPA?

Stakeholders are divided over whether, in light of proposed changes to its capital rule, the FHFA should retool its agreement with the U.S. Treasury and remove policies some say never belonged there in the first place.

Back to the Future of Mortgage Lending

This webinar will discuss what’s to come in the future of mortgage lending by analyzing past trends in the industry, evolving consumer behaviors and demographics of the industry’s production capacity.

Logan Mohtashami on jobs data and the bond market

In this episode of HousingWire Daily, Logan Mohtashami discusses what the jobs data, changes in the bond market, and the Omicron variant could mean for housing.

Sponsored Content

How one company aims to put lenders at the forefront of online home search

Homebot announces two new features

HW Media CEO Clayton Collins recently spoke with Ernie Graham, CEO and Co-founder at Homebot, to dive into what it really means for mortgage professionals to create clients for life, and how Homebot is doing that through the entire home-buying process, starting with home search.  

“It means keeping the loan officer connected with their past clients after the transaction,” Graham said. “And specifically, we do that by helping the lender provide content to those clients, content that has intrinsic value. So we’re tracking home value, loans, equity, and then we’re helping the consumer understand all of their financial optionality with their home.”

For the consumer, this means being kept aware of the best time to sell, rent, remodel or refinance. Graham said Homebot is able to provide this information in real-time. 

“We have over 7 million people that are connected to over 10,000 loan officers with this tool, and they truly are becoming clients for life,” he said.

While consumers often look to homeownership as a means of building wealth, Graham explained that it doesn’t start at the purchase of a home. In light of this, Homebot is extending its insights to where it all begins: The home search. 

“We are launching Homebot Home Search, a completely new home search experience that lenders can give their past clients. They can even put it on their website as a portal.”

Graham describes the feature as “home search with a twist.” That twist, he explained, is providing financial insights for every listing potential home buyers look at, with the goal of helping them understand the affordability and investment value. And this isn’t the only new thing coming out of Homebot. The company has also built a plugin for the Chrome browser. It’s called Homebot for Chrome, and it even works on Zillow.

“All of those financial insights that we are building into Homebot Home Search now go with the client when they go to Zillow. So lenders now are effectively sitting in the backseat with their clients, even when they’re searching on Zillow,” Graham explained. “This is such a powerful way for them to stay connected.”

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3d rendering of a row of luxury townhouses along a street

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