Bank lenders are having to learn how to disseminate information quickly and effectively to borrowers now that cyber attacks are becoming more frequent.
An article in the American Banker suggests methods to effectively distribute information to web users to help ease borrowers’ fears.
“Banks don’t have a choice,” says Alphonse Pascual, senior analyst of security, risk and fraud at Javelin Strategy & Research. “Banks can tell customers what is going on or [customers] will catch it on CNBC. It’s on the industry to help consumers understand what the attacks mean. It’s not a question of, “Should we?” [Consumers] are already being communicated with. There’s an opportunity for the industry to shape perception.”