Homebuilder Lennar Corp. (LEN) launched its myLennar iPad App, which guides users through the new home process as they shop, purchase and eventually own their own Lennar home.

“We realize today’s consumer is highly mobile and they crave visual imagery, engaging video content and items of convenience like geo-targeted driving directions to our communities when searching for a new home,” stated Kay Howard, director of communications for Lennar.

The new app allows consumers to apply for their mortgage and insure their home. It also enables them to change their address and connect services such as TV, Internet and cable. Once users are in their new home, the app also offers home care tips and videos and access to Lennar customer care when needed.

“As they shop for their new Lennar home they can search using geo-location or more conventional means,” said Howard. Consumers can also save their favorite homes and communities and compare, rate and share them.

Throughout the home-buying process, app users are given access to Lennar Rewards, which provides discounts from top national retailers.

"We feel the myLennar iPad App is a robust yet simple application that can help provide the ultimate experience for our Lennar homebuyers and homeowners,” said Jon Jaffe, vice president and COO of Lennar.