Foundation Financial Group recently promoted Mark Boyer to chief executive officer to lead the firm's expansion plans for the forthcoming year. Boyer was formerly executive vice president. He replaces of the former CEO and founding partner Paul Scott, who is now the chairman of the board for Foundation Financial. In his six years with Foundation Financial, Boyer created the company's current business model, oversaw business transactions and monitored the company's mortgage portfolio. "I appreciate the opportunity that Paul, the board and Foundation Financial Group has given to me," Boyer said. "I’m ready for the new responsibilities and I look forward to launching our new affiliate financial products and companies, while we continue to grow." The expansion has already begun. On Jan. 3, the company began offering new financial services, such as insurance, wealth management and tax services. Later this month, the firm is opening a new center in Rochester, N.Y., with more branches in Texas and Illinois to come. Foundation Financial is adding 270 full-time employees to accommodate all the firm's planned changes. It is hiring at all of its six locations across America — Atlanta, Ga.; Jacksonville, Fla.; Charlotte, N.C.; Raleigh, N.C.; Savannah, Ga. Write to Christine Ricciardi. Follow her on Twitter @HWnewbieCR.