Fifth Third plans mortgage push in Tennessee
Fifth Third Bank is planning an expansion of lending services as it brings in a new executive to lead its mortgage division in Tennessee. Geoff Hill has been named senior vice president and head of the mortgage division for Fifth Third in Tennessee, and plans to expand the scope of the bank’s reach into the local market even as real estate remains a lending risk. “Well, I think that Fifth Third in Tennessee has a wealth of opportunity,” Hill said Monday. The bank plans to expand its local mortgage division from 14 loan officers to 33 by the end of the second quarter this year. He said there’s major potential to increase mortgage and general lending by reaching new customers through real estate agents and builders — connecting with customers as they enter the area, and providing them with a range of financial services from there. Hill’s position was previously held by Jim Tew, who left voluntarily to pursue other opportunities, said Connie White, marketing, public relations and integrated strategies director. With $1.8 billion in Tennessee deposits as of summer 2009, Fifth Third is No. 10 on the Nashville Business Journal’s list of banks by deposit totals. Hill, 36, moved to Nashville in February from Cincinnati, Fifth Third’s national headquarters, after joining the bank in 2005.