Embrace Home Loans, a Rhode Island-based mortgage lender, announced this week that longtime employee Ryan “Buddy” Hardiman is being promoted to senior vice president of retail and direct sales. 

Hardiman has been with the company for more than a decade. He began his career at Embrace in 2008 as a project manager. He went on to serve in various roles before being promoted to vice president of sales strategy and recruiting in 2016. 

Now, Hardiman will lead the direct sales team.

“Buddy has been instrumental in shaping many of our initiatives designed to deliver the most productive sales force in the industry,” said chief sales officer Jeffrey McGuiness. “He has delivered great results on everything from data and analytics that allow for better business decisions to sourcing and vetting new technologies that make our sales professionals more efficient, to implementing ways to create a more memorable customer experience. Buddy’s promotion is well-deserved.”

In addition to leading the direct sales team, Hardiman will also be tasked with aiding Embrace Home Loans’ transition to new technologies to improve the overall digital customer experience. He will also continue his work spearheading the initiatives currently underway on the company’s retail platform.

“This promotion is a great honor,” Hardiman said. “I look forward to helping to further Embrace Home Loans’ continued growth and its initiatives to enhance the borrower experience even more.”