Optimal Blue, a secondary marketing automation platform and 2018 HW Tech100 winner, recently announced its integration with HomeScout’s National MLS platform.

The integration enables mutual clients to create direct leads with consumers, generate referrals for real estate partners, convert borrowers earlier in the process and more, the company said in a press release. 

The company explained the proprietary HomeScout technology platform, provided by NexGen HBM, provides tools to assist potential borrowers nationwide, permitting access to complete MLS inventories of property listings and process.

 “While many home search websites include simple mortgage calculators with rate estimates, the ability to provide borrower-specific, accurate, and compliant pricing paints a realistic picture of affordability and improves the consumer experience,” NexGen HBM Business Development Manager Greg Bollinger explained. “By precisely answering a shopper’s first question on payment terms, HomeScout lenders develop trust and improve the conversion from engaged shopper to committed borrower.”

The integration of Optimal Blue’s Scenario Pricing API into HomeScout will allow consumers to immediately view accurate and customized mortgage pricing, connecting property listings and pricing strategies of Optimal Blue clients in real time, according to the company.

“The Optimal Blue ecosystem is engineered to deliver high value benefits to our originator clients that gives them an advantage when it comes to driving purchase loan business,” Optimal Blue Strategic Alliances Manager Chazz Huston stated. “Our partnership with NexGen HBM and its HomeScout National MLS Platform delivers the pricing transparency that borrowers want, at the time they most want it, while simultaneously bringing innovation to greatly enhance the way loan officers generate leads.”

Earlier this week, it was announced that PromonTech integrated its point-of-sale platform, Borrower Wallet, with Optimal Blue in a bid to enhance the customer experience.