It’s long since been official. Technology is an essential part of the mortgage industry, empowering industry professionals to efficiently master the marketplace.

During a panel at the HousingWire engage.marketing conference, several industry professionals discussed the importance of emerging virtual reality, augmented reality and voice technology solutions.

“We aren’t building technology for the sake of technology, we’re applying technology to solve real problems,” Director of Product Management at Keller Williams Realty Daniel Morris said.

As more housing companies integrate fintech products into their businesses, leveraging innovative tools could be a key factor in determining their success.

The video below highlights some of the thought-provoking content discussed, illustrating the potential of AR, VR and voice technology solutions to transform the market.