True Stories: Hybrid, eNote and RON Implementation

Join expert panelists that will discuss the status of federal legislation, trends in digital adoption and how best to prepare your organization for the next generation of lending processes.

Spruce’s Patrick Burns on innovation in title technology

In the season finale of Housing News season 5, Spruce CEO discusses heightened investor interest in title tech, innovation and fintech adoption.

UWM has a plan to win a war of mortgage attrition

UWM's margins will fall all the way down to 75 to 110 bps. Mat Ishbia says it's the perfect environment to prove that his mortgage firm is truly elite.

Don’t sleep on non-QM products

Now is the perfect time for originators to consider expanding to non-QM products – to grow business, diversify their offerings and to ensure an opportunity to better serve their customers.

FintechOpinionMortgageReal Estate

Quicken Loans affiliate rebranded under Rocket name

In-House Realty becomes Rocket Homes to better align with sister companies

In-House Realty, a subsidiary of fintech giant and owner of Quicken Loans, Rock Holdings, just rebranded to “better align with sister companies.”

According its statement, In-House Realty will now be known as Rocket Homes, sporting a logo almost identical to the Rocket Mortgage logo. This rebrand is a big vote of confidence in Quicken Loans and the Rocket Mortgage brand, showing Rock Holdings' faith in its fintech division's future.

"For more than a decade, we've worked tirelessly to build one of the country's largest real estate referral networks. Rebranding to Rocket Homes highlights our growth and evolution, as we are continuing to invest in a fintech-driven future," CEO of Rocket Homes Doug Seabolt said in a statement.

"Not only is Rocket Homes infusing technology into the home buying and selling process, we are also partnering with Rocket Mortgage to create a more seamless, streamlined experience for our clients," he added.

Along with the rebrand, Rocket Homes launched a new website fashioned and furnished in accordance with consumer feedback to accommodate a home search function with traditional data along with neighborhood information and market trends.

Right now, the home search feature is only available in Michigan, but as the rebrand percolates, the search function will become available in 10 other states by the end of 2018 and will be nationwide by mid-2019.

A brand on the move and in a hurry, Rock Holdings has been extremely active in the mergers and acquisitions department over the last couple of years, adding four fintech companies to its cache of subsidiaries in the last two years, the most recent of which was ForSaleByOwner.com, a DIY seller's site, in May 2018. Last year, Rock Holdings acquired LowerMyBills and ClassesUSA, two of the nation's leading online marketing service providers, in addition to its second-most recent fintech acquisition, OpenHouse Realty's technology group and proprietary tech platform.

 

 

 

Most Popular Articles

Volume-hungry mortgage lenders loosen credit standards

Mortgage credit availability loosened up in April by 2.2%, per the MBA. The drivers were in conventional mortgages and GSE programs for ARMs and high-balance loans.

May 11, 2021 By

Latest Articles

Foreclosures down in April as moratorium continues

RealtyTrac and ATTOM Data Solutions found the number of properties with foreclosure filings in April are down 1% month over month and 17% year over year.

May 14, 2021 By
3d rendering of a row of luxury townhouses along a street

Log In

Forgot Password?

Don't have an account? Please