As VP of marketing at Amrock, Jennifer Rand has led the company’s rebranding and led the growth of her department. Over eight years, Rand has grown the marketing team from zero people in 2010 to 30 people today and completely restructured the department into channels dedicated to supporting different areas of the business.
In 2017, Amrock underwent a complete rebrand to reflect its growth. This meant retooling the company’s existing reputation as Title Source and a revamp of mentality for the company. Thanks to Rand’s leadership, Amrock was able to pull off the rebrand successfully. The results of this restructure have greatly benefited the business. Team members are able to deliver specific, goal-driven marketing material to the business areas they serve. Rand has also introduced project management systems and twice-weekly reviews to help the marketing department create the best possible material for the company.
“Jen is the embodiment of our core values, inspiring her team members to succeed by nurturing their strengths and creating an inclusive environment where creativity, productivity and innovation thrive.”