The reverse mortgage market has no doubt seen better days. In the wake of major program adjustment, some companies are seeing their numbers dip as they grapple with change.

Still, many seasoned reverse professionals remain exceedingly confident in the product’s promise. In this month’s Spotlight article, we reached out to leaders at several major companies across the space with questions about the direction of the market. We asked them about the challenges facing the industry, the key to future growth and what we can do individually to help propel the market forward. Notably, nearly every respondent said their confidence in the product is rooted in its ability to assist the growing senior demographic’s overwhelming need to age in place.

This belief was echoed in this month’s feature story, which highlights several growing reverse divisions around the country that are ramping up despite the down market. Industry-wide volume may be down, many said, but great promise and opportunity remain.

In our conversations with these longtime reverse professionals, we found a consistent theme: The numbers do not lie, the senior segment is growing and they have made clear their desire to age in place. Now, it’s up to us to fine-tune our skills so that we can better educate consumers about the solution a reverse mortgage can provide.