Written by Jessica Guerin, as originally published in The Reverse Review.

It’s no secret that more and more seniors are using the Internet. Whether they’re shopping, emailing, Facebooking or researching, seniors today are logging on, taking advantage of everything the World Wide Web has to offer.

Aware of this growing trend, reverse professionals nationwide are working hard to market their services online. Through educational website content and multiplatform social media campaigns, lenders are promoting the HECM, spreading the word to tech-savvy seniors about how this financial tool can be used to create a solid retirement plan.

With a revamped product to promote, marketers now have a new message to spread, and the Internet is set to play a key role. Not only will it affect how people learn about the product, it may influence how they choose a lender and how they relate their reverse mortgage experience to their peers. All of these factors will go a long way toward shaping the future of the product, making it more important than ever that lenders learn how to effectively share their message online.