In this month’s edition of TRR, we talk with Kathleen Zadareky, HUD’s deputy assistant secretary of single-family housing. During our conversation about her role at FHA and the agency’s recent HECM policy changes, Zadareky’s passion for her work was readily apparent. The reverse industry is lucky to have such a dedicated, steadfast proponent on its side, one who cares deeply about the success of the program and the seniors who stand to benefit from it.

Now that FHA has nearly completed its program revamp, it’s up to the industry to learn how to adapt. As Zadareky points out, it’s essential that HECM lenders find ways to connect with the right kind of senior, one who can successfully utilize this unique financial product to support their retirement. This, she says, will be the key to the program’s long-term sustainability.

It will be a challenge for the industry to reach this new audience, and part of that puzzle includes working with referral partners—including Realtors, financial planners and, as we discuss in this month’s Spotlight story, elder law attorneys.

While the challenge is great, many believe that the product’s promise is even greater. Hopefully, with people like Zadareky on our side, the industry can work together to propel the product forward.