Reverse

Marketing: Social Media Management

Written by Seamus McKeon, as originally published in The Reverse Review.

The truth behind social media management is the same as that behind all aspects of business: Time is money. If you’re saving time, you’re saving money. To that end, this month’s Reverse Review marketing column will highlight two pioneering social media tools that will help you and your marketing department save time (and streamline workflow).

What’s your day like at work? If you have plenty of time to peruse social media, tweet your thoughts, check Facebook and chat about the weather, then I can have my resume in your inbox in minutes! But if you’re like the rest of us who are on a tight schedule of managing multiple tasks, you want the comfort of knowing that you have the right tools for the job and that you’re not reinventing the wheel. That’s where social media management tools come in.

There are a few popular social media management tools that have come and gone, or had their heyday and are slowly fading out of popularity. (Tweetdeck, we had a great run.) Two that are here to stay are Hootsuite and Sprout Social.

Hootsuite was one of the first social media management tools that I found, back when it was mainly used only for Twitter, or back before Facebook started integrating Twitter functions into its platform. It’s a great tool that has the best interface I’ve come across, and it’s still my go-to tool for Twitter. Sprout Social is the newer kid on the block, but its momentum is increasing.

Both of these platforms are worth checking out. Each of them can manage multiple social media platforms in one central interface, freeing you from having multiple tabs with multiple logins, automating the dissemination of content (content is still king!) across multiple platforms, perpetuating your brand and your marketing message to the interweb at large. More importantly, perhaps, is that it adds a chronological element to your posting, allowing you to plan and author tweets, posts, etc. throughout the week or month well in advance. Most people don’t have an hour a day for social media, so when the pre-coffee stage of Monday morning rolls around and you can’t quite function, you can tell yourself that you’re being productive by scanning your news sources and your brain and authoring comments/posts/tweets to post for the rest of the week. As the week progresses, you can focus more on how well your content is being received and measure engagement.

Sprout Social has a prettier interface, but since I use them both mainly for Twitter, I actually prefer Hootsuite because it puts more in front of my face at one time without requiring me to switch between internal pages or

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tabs. Hootsuite has a more streamlined display of multiple Twitter lists, while Sprout goes the extra mile in giving you pretty graphics of metrics charts to make your CEO nod along in bewildered agreement.

Both are extremely comparable in size and scope and I recommend checking them out. Hootsuite is available for free as well as a paid premium service, and Sprout Social is available for a month-long free trial. So what are you waiting for? Get on both, create a list of active social media enthusiasts in the mortgage sector and put @SeamusMck on it. Then you too can watch me and my cousins hope that no one else is paying attention to how many silly animal videos we watch, because that’s what the Internet is about, isn’t it? Now, get tweeting!

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