From what his parents taught him to what he believes to be the reverse mortgage industry’s biggest challenge, we get the personal and professional facts from Carl Rojas, CFO of Generation Mortgage, in our monthly edition of The Hot Seat.You can't always be everywhere; that’s why it’s important to be surrounded by great people.

Ten years from now, Generation Mortgage will be synonymous with reverse mortgage.

My favorite magazine is Art in America. My wonderful fiancée worked there for 19 years.

Every morning I drink coffee.

I can't go without my iPhone.

The best job I've ever had is this one, CFO of Generation Mortgage. It’s extremely gratifying to be a part of something so entrepreneurial. I love the idea that our decisions are shaping this industry.

My parents taught me how to be polite. You’re never too old to be courteous.

Right now I’m listening to the Black Keys. I’ve never lost my love for alt rock.

I always say, “We (Generation Mortgage) only do one thing: reverse mortgages. And we do it better than anyone else. “

The most memorable moment in my life was when my son was born. I’ll never forget cutting the cord and then holding him.

The biggest challenge in the reverse mortgage industry is changing the public’s perception of the product as one of last resort.

The future of reverse mortgages is brighter than ever. We’re still a few years from the tipping point, but the boomers will, in fact, turn out to be fervent users of the reverse mortgage.

The greatest setback for our industry was when the bubble in home values burst.

Ten years from now the reverse mortgage industry will include many of the large players that recently departed.

The most fascinating thing about the

reverse mortgage industry is the hyper pace of annual change. Each year the industry seemingly makes itself over.

Reverse mortgage professionals can best support the public image of reverse mortgages by continuing to be ethically motivated and doing what’s best for our seniors.

The most important thing financial advisors can learn about reverse mortgages is the nuances of all of the product offerings.

The

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biggest impact reverse mortgages offer to seniors is financial flexibility.

The most important thing seniors should understand about reverse mortgages is that it is a mortgage collateralized by their home, and so they will still have to pay taxes and insurance.

I would encourage a family member to consider a reverse mortgage because for many people it’s a wise financial decision.