True Stories: Hybrid, eNote and RON Implementation

Join expert panelists that will discuss the status of federal legislation, trends in digital adoption and how best to prepare your organization for the next generation of lending processes.

Spruce’s Patrick Burns on innovation in title technology

In the season finale of Housing News season 5, Spruce CEO discusses heightened investor interest in title tech, innovation and fintech adoption.

UWM has a plan to win a war of mortgage attrition

UWM's margins will fall all the way down to 75 to 110 bps. Mat Ishbia says it's the perfect environment to prove that his mortgage firm is truly elite.

Don’t sleep on non-QM products

Now is the perfect time for originators to consider expanding to non-QM products – to grow business, diversify their offerings and to ensure an opportunity to better serve their customers.

FintechInvestments

Quicken Loans sister company In-House Realty acquires ForSaleByOwner.com

This is Rock Holdings fourth fintech acquisition in under 18 months

Rock Holdings, the parent company of Quicken Loans, is about to grow its real estate empire again.

In-House Realty, which like Quicken Loans is a subsidiary of Rock Holdings, announced this week that it purchased ForSaleByOwner.com, a real estate site where homeowners can market their homes, from Tronc, the publishing giant that owns the Chicago Tribune, the Los Angeles Times, the New York Daily News, The Baltimore Sun, the Orlando Sentinel, and more.

Rock Holdings is also the parent company of One Reverse MortgageQuicken Loans Mortgage Services, a mortgage origination platform servicing community banks and credit unions; RocketLoans, the “fastest online personal loan platform in America;” and Rock Connections, a strategic marketing company; to name a few.

In-House Realty is a digital platform for matching consumers with real estate agents, and the move to acquire ForSaleByOwner.com appears to be part of a larger move to develop a one-stop shop for homebuyers and sellers.

“In the coming months, In-House Realty will introduce a fully integrated platform that will combine home search, connecting consumers with one of our trusted Partner Agents and partnering with Quicken Loans’ Rocket Mortgage to provide the world with the clearest, simplest, and least-stressful end-to-end home-buying and home-selling experience found anywhere,” In-House Realty Chief Executive Officer Doug Seabolt said.

This latest purchase is part of Rock Holdings' fintech acquisition tear. According to details provided by the company, this acquisition marks the fourth fintech acquisition for a Rock Holdings’ subsidiary in under 18 months.

Last year, Rock Holdings acquired LowerMyBills.com and ClassesUSA.com from Core Digital Media.

“We are in relentless pursuit of eliminating the complexities and stress that can sometimes accompany buying or selling a home,” Seabolt added.

Financial terms of the deal were not disclosed.

 

Most Popular Articles

How appraisers value homes in a hot housing market

How do appraisers value a home in a market where prices are escalating rapidly – and where nearly two-thirds of listed homes faced bidding wars in March? HW+ Premium Content

May 13, 2021 By

Latest Articles

Foreclosures down in April as moratorium continues

RealtyTrac and ATTOM Data Solutions found the number of properties with foreclosure filings in April are down 1% month over month and 17% year over year.

May 14, 2021 By
3d rendering of a row of luxury townhouses along a street

Log In

Forgot Password?

Don't have an account? Please