From HW Magazine
Maintaining relevancy with today's tech-savvy consumers
The roles of real estate agents and loan originators are evolving
More than any other generation of consumers, today’s homebuyer uses the internet and mobile devices to connect with businesses. When buyers look for homes, they’re turning to real estate apps like Zillow, Trulia, or Redfin. These resources can be a key avenue to market yourself because they put you directly in the line of sight of potential buyers. Another option is to align yourself with a mortgage company that provides apps so you can manage your business on-the-go.