John Button is a B2B executive, investor and entrepreneur with more than 30 years’ experience in technology and business development strategies. As president and CEO of San Diego-based ReverseVision, he also happens to be leading the reverse mortgage industry into its renaissance.
ReverseVision saw 175% year-over-year revenue growth in 2015 and was ranked 367th in Deloitte’s Technology Fast 500 list of the fastest-growing technology, media, telecommunications, life sciences and energy tech companies in North America.
Button credits much of ReverseVision’s growth to significant investments in compliance, operations, infrastructure and support for ReverseVision Exchange (RVX), the company’s flagship loan origination system. For example, over the past year, ReverseVision completed integrations with credit report providers MeridianLink, Certified Credit Reporting, Factual Data, Informative Research and ServiceLink, which were designed to make it easy for RVX users to access the products and services they prefer from within RVX’s system.
As a result of these and other product enhancements, more than 700 new lenders and brokers signed up for RVX in 2015, including industry heavyweights like Alpha Mortgage, NOVA Home Loans, Willow Bend Mortgage, Concord Mortgage Group, Open Mortgage and Evolve Bank. Today, RVX is used by nine of the top 10 reverse mortgage lenders and more reverse mortgage lenders use RVX than all other systems combined.
A critical focus for Button has been providing education and support to help new lenders enter the reverse lending industry. In January 2016, Button delivered the opening address at ReverseVision’s inaugural user conference, which brought together lenders and brokers from 67 companies, including four of the nation’s top five reverse lenders, and some of the nation’s most respected speakers and academics to discuss industry strategies and growing industry volume. The conference included special “Facts Track” programming designed to introduce newcomers to the reverse mortgage business.
Button has also been playing a key role in changing the public perception when it comes to reverse mortgages. In the past 12 months, Button has contributed articles and commentary to publications ranging from Reverse Mortgage Daily to Forbes. His chapter on reverse mortgages was published in The Mortgage Professional’s Handbook in March.
Button expects 2017 to be another banner year for ReverseVision, with plans for an expanded user conference in February and an educational luncheon delivered in partnership with HomePoint Financial at the National Reverse Mortgage Lenders Association Western Regional Meeting in May.
ReverseVision also plans a joint exhibit delivered with Open Mortgage at the EMERGE forum in New Orleans in June.
Button recently made two hires to support ReverseVision’s continued growth. In July, he hired noted reverse mortgage educator Dan Hultquist as ReverseVision’s director of learning and development. Soon after, Button and his fellow ReverseVision board members elected retirement income expert Jamie Hopkins to its board of directors. Button described both as strategic appointments designed to help ReverseVision bring a range of products, financial tools and educational techniques to the industry and ultimately drive volume growth.
Before joining ReverseVision, Button served as chief operating officer for Del Mar DataTrac (DMD), a leading innovator in mortgage lending automation and maker of the DataTrac loan origination system. His role with DMD included overall business operations responsibility, direct responsibility for product management, customer support, professional services and information technology.