Guild Mortgage Co., an independent mortgage lender, appointed Wendy Wong as its first senior vice president and chief marketing officer in order to support its growth plan.

Guild is making marketing a high priority with its addition of Wong, company President and CEO Mary Ann McGarry said. Wong will provide marketing and branding leadership for the company’s various lines of business including retail, correspondent, consumer direct and servicing.

“Wendy will play a central role in Guild’s social media outreach, new website design and implementation, improving organizational efficiency and transforming Guild’s digital presence,” McGarry said. “She leads digital marketing, brand narrative, storytelling and sales enablement through marketing technology, which will be vital to supporting our strategic growth plans for 2017 and beyond.”

Previously, Wong served as senior vice president of marketing at The Ken Blanchard Companies. Before that she was a director of digital marketing at Fair Isaac Corporation, and led strategy and brand reinvention at HNC Software and Dun & Bradstreet. Wong is a board member for Berrett-Koehler Publishing Group.

“I enjoy every aspect of marketing management, from setting strategy and providing creative direction, to measuring results,” Wong said. “I like to leverage brand to drive a sense of common purpose across the entire organization.”