Facebook Live is one of the newer social media tools out there, premiering in April 2016. Given the freshness of it, there’s still time for your business to jump onboard and become one of the first pioneers to use it.

Buzzfeed may not be a solid example for your business specially, but it is a great example of a company that conquered Facebook Live fast. At the peak of its 45-minute runtime on April 8, Buzzfeed said 807,000 viewers were watching at the same time, and all of this was to simply watch a watermelon explode.

It unfortunately can’t be that easy for everyone, but rather than go into it blindly, Ben Smidt, MGIC digital marketing program specialist, put together this list of 4 ways to use Facebook Live videos for business.

Here is a small snippet from each one. Be sure to check the article for the full description.

1. Reveal an insider strategy or tactic

Everyone wants to learn a secret strategy or “quick hit” to gain an edge. If you are in the position to share one, consider doing so via Facebook Live videos. This opportunity to engage your audience with a tidbit of highly desired information is a great way to connect on a deeper level.

2. Announce a contest winner

A great way to hone in on your target market is to announce a contest winner through Facebook Live videos. This gives your audience the opportunity to learn, in real-time, straight from you, who the big winner is.

3. Provide your audience a sneak peek

One of the best parts of engaging with a person or brand on social media is the opportunity to get a sneak peek into something special.

If you are a real estate agent or in the mortgage business, consider highlighting a new home for sale by posting a walk-though of the house before it hits the market.

4. Host live chat sessions

If you want to build on your relationships with your customers or audience using social media, Facebook Live offers you another great opportunity. You can host live chat sessions or monthly Q&A’s with your audience to help create a bond that strengthens your business relationships.

Got any other suggestions? Feel free to post them in the comments below. 

About the Author

Most Popular Articles

Freddie Mac: Mortgage rates reverse course from last week’s low

This week, the average U.S. fixed rate for a 30-year mortgage jumped to 3.69%. That’s still more than a percentage point lower than the 4.85% of the year-earlier week.

Oct 17, 2019 By

Latest Articles

Embrace Home Loans names new senior vice president, retail and direct sales

Embrace Home Loans, a Rhode Island-based mortgage lender, announced this week that longtime employee Ryan “Buddy” Hardiman is being promoted to senior vice president of retail and direct sales.

Oct 18, 2019 By