Branch Banking & Trust, a financial services holding company, just announced its plans to combine its North Florida and Central Florida regions­­­ into a new region, the North & Central Florida region.

The company appointed Scott Keith, former president of the North Florida region, as the president for the new region. The new region will have headquarters in Jacksonville and Orlando.

The company named Tony Coley, the current president of the Central Florida region, as the new president of the South Florida region. Both changes will go into effect on July 1, 2016.

"Scott has demonstrated excellent leadership in North Florida that has led to the strong performance of the region," BB&T president Ricky Brown said. "His corporate banking expertise, proven results and significant commitment to the community make him the ideal choice for an expanded role as president of our new North & Central Florida region."

The decision to combine the two regions will result in more flexibility, more client resources and greater growth potential, Brown stated.

Keith brings 29 years of banking experience to the company, and has served as a relationship manager, corporate banking manager and commercial line of business manager with different financial institutions.

He joined the company in 2005 as the market president in Jacksonville, and was later promoted to regional president of the North Florida region in 2010.

"I am thrilled to have this expanded role and opportunity to connect with our great team in Central Florida," Keith said.

In addition, Keith serves as a director of the Florida Bankers Association executive committee as Tier III chairman. He also served as a board member of Wolfson Children's Hospital where he chaired its Development Council, is a past chairman of the Board of Governors for the Jacksonville Regional Chamber of Commerce and past chair of JAXUSA, the economic development arm of JAXChamber. Keith earned his bachelor's degree in economics from Florida State University.

BB&T