Nate Johnson has led realtor.com’s transformation in consumer appeal that over the last 12 months has contributed to record traffic growth of 43% year over year and a new all-time audience high in January 2016. Purchased by News Corp in late 2014, realtor.com last year became the fastest growing among the largest online real estate destinations in 2015, reaching 50 million unique users in January 2016.
With Johnson as a key driver, the company’s new leadership team has coupled realtor.com’s listing content and professional connections with aggressive awareness campaigns, brand relationships and emerging engagement channels. Johnson has an extensive background in consumer marketing and product management roles at Google, Apple, LinkedIn and Path.
WHAT IS THE BEST PIECE OF ADVICE YOU'VE EVER RECEIVED?
The one that really sticks with me came from my very first boss.“Festina lente: make haste, slowly.” These words have definitely guided me over the years in my work with some of the most influential and successful consumer technology companies in the world. Whether it’s putting Macs in college dorms or bringing public transit information to Google Maps, the common thread is taking the necessary steps to truly understand what the consumer needs. Understanding takes time.