RentPath, the parent company of Apartment Guide,, and Lovely, announced its latest decision: Marc Lefar as its new CEO.

Lefar’s experience leading the transformation of cloud communications provider Vonage Holdings as CEO from 2008 to 2014 will allow him to bring mobile and digital experience to RentPath. He currently serves on the board of directors of ClassPass and IPC Systems, along with the President’s National Security Telecommunications Advisory Board.

Having served as interim CEO during the search process, Kim Payne will resume her previous role as chief financial officer.

The board approved of Lefar unanimously due to his consistently strong leadership and innovative problem-solving skills across a broad range of companies and industries, stated David Trujillo, RentPath chairman of the board.

"After an exhaustive search, we are thrilled to have Marc join the RentPath family,” Trujillo said. “His legacy of guiding established brands during periods of major product innovation makes us confident that Marc is the right leader to spearhead the next chapter of our leadership in the industry.”

"We thank Kim for her dedication, service, and stewardship as interim CEO and look forward to her continued leadership as our Chief Financial Officer," he said.

Previously, Lefar developed his skills in global marketing, product, financial and operational expertise, and has led successful teams across a range of markets and businesses. He led a comprehensive strategic, financial and operational transformation resulting in the expansion into new markets in his role as CEO of Vontage.

Before Vonage, Lefar served as chief marketing officer of Cingular Wireless, now AT&T Mobility, where he was responsible for marketing strategy and execution. After playing a lead role with the integration with AT&T Mobility, he worked with Steve Jobs during the development of the partnership to launch the iPhone. He started his career at Procter and Gamble. 

"Marc has a sterling record of driving results,” said Michael Dominguez, Providence Equity Partners managing director and RentPath board member. “He retains and attracts top talent, creating dynamic teams that successfully build brand equity and adapt to changing markets to deliver the highest value to customers. We're confident that his breadth and depth of experience will energize the company and forge our path forward to continued leadership.”

This is a photo of Marc Lefar:

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Marc Lefar