WashingtonFirst Bankshares, the parent company of WashingtonFirst Bank, announced Monday that it is rebranding its wholly-owned residential mortgage lending subsidiary, 1st Portfolio Lending, as WashingtonFirst Mortgage.
WashingtonFirst acquired 1st Portfolio Lending earlier this year as part of an effort to “significantly” expand its mortgage lending business in the Washington, D.C. area.
The name change to WashingtonFirst Mortgage marks the completion of the integration of 1st Portfolio Lending into the WashingtonFirst family, the company said in a release.
“The WashingtonFirst brand stands for financial strength, integrity and service excellence,” said Shaza Andersen, founder and CEO of WashingtonFirst. “As we continue to grow, we want customers to associate those attributes with each line of business, whether community banking, mortgage lending, or wealth management. The new mortgage brand is an extension of that promise to our customers.”
Michael Rebibo, president and CEO of WashingtonFirst Mortgage, said that the company is proud to carry the WashingtonFirst name.
“Under the WashingtonFirst banner, we are excited to offer a new, expanded product line which, in addition to our agency direct and jumbo products, now includes an excellent bank portfolio and construction loan program that few competitors can match,” Rebibo said.
(h/t Rob Chrisman)