The deal also includes 10 years of sold data for each property.
Howard Hanna Executive Hoby Hanna said the deal fulfills three “enormous” strategic goals for Howard Hanna, which has more than 7,000 sales associates and 205 offices in eight states.
“First, from an SEO perspective, we will develop more authority for every property in our market place, not just active listings.” Hannah said.
“This will inform what transactions have happened in the neighborhood around a subject property and when.” Hannah added. “This leads to the third benefit of creating landing pages to develop opportunities for our company to invite homeowners to generate a seller inquiry on their property.”
According to CoreLogic General Manager of Real Estate Solutions Chris Bennett, currently only third-party websites have a page for every parcel.
“Look up any address on a portal and they have a page of information built regardless of the property being an active or recently sold listing, said Bennett.
“If you looked on HowardHanna.com for an off-market listing last month, you would have received a message that the property was not found.” Bennett added.
“With the help of CoreLogic, all of that has changed. Now every property has its own permanent page.”
The markets CoreLogic serves include real estate and mortgage finance, insurance, capital markets, and the public sector. CoreLogic delivers value to clients through unique data, analytics, workflow technology, advisory and managed services.