Vantage Production, a provider of advanced automated marketing and sales acceleration solutions for mortgage lenders, announced the addition of Tim Murphy as executive vice president of sales.

Murphy brings more than 20 years of experience in sales and marketing to the lending and technology industries to his new role with Vantage Production.

At Vantage Production, Murphy is responsible for all aspects of the sales process, from developing relationships with prospective clients to consulting, needs analysis and managing those relationships through to successful implementations with the company’s technology team.

“Tim Murphy is a tremendous asset for Vantage Production thanks to his deep experience not only in marketing and sales, but in lending,” said Sue Woodard, Vantage Production CEO and president. 

“His blend of experience, organizational and process skills are exceedingly rare. We are extremely pleased to have him joining our team,” Woodard added.

Murphy, a veteran of the mortgage finance publication space, said that he’s looking forward to this new chapter.

“It is an ideal time for Vantage Production’s VIP solution,” Murphy said.

“The regulatory environment demands that lenders carefully control messaging for compliance and they need to make their mortgage loan originators more effective with great materials and presentations,” Murphy said.

“My objective is to help clients accomplish these things, while helping them attract new talent in their growth efforts with our advanced sales automation capabilities,” he added. “Vantage Production had a record 2015 and I am looking forward to helping make 2016 an even more impressive year.”