Santa Monica, California-based Agent Ace, a startup that uses data to match homebuyers and sellers with the best agent for their deal, announced the addition of Kevin Heniff as director of business development.

In this role, Heniff will be responsible for sourcing new affinity partner deals and working with the team to develop and manage existing relationships.

Heniff brings business development experience to Agent Ace, having spent time at VividSeats, Groupon and Travelzoo.

“Agent Ace is seeing incredible momentum on the business development side and we expect that to accelerate with Kevin’s hire,” the company said in a release.

Agent Ace also recently added Jason Nierman as the company’s new head of business development.

Prior to joining Agent Ace, Nierman served as the vice president of partner development at TrueCar. An early employee at TrueCar, Nierman prospected, signed and launched several of TrueCar's affinity partners.