Continuing a recent trend of hiring high-level executives with extensive web experience, Auction.com announced the addition of Kristine Chin to serve in the newly created role of vice president of customer engagement.

Chin joins Auction.com, the online real estate marketplace, after spending 12 years with eBay (EBAY).

During her time at eBay, Chin held positions of increasing responsibility, starting as a senior product manager supporting eBay’s largest sellers, moving up to become general manager of eBay Motors, and finally leading eBay’s North American Partner Strategy & Operations.

At eBay, Chin created systems and processes that helped sellers get started and scale quickly on eBay, worked with buyers and analyzed transactional data in order to optimize the user experience and sell-through rate.

Chin was awarded a patent for features to display inventory to the right buyer in 2014 – and has filed for four other related patents matching sellers and products with interested buyers.

At Auction.com, Chin will be responsible for spearheading a “cohesive and comprehensive” effort at Auction.com to gain a deeper understanding of its customers and raise awareness of their needs, the company said in a release.

“Becoming a more customer-centric company is crucial to our long-term success and a foundational philosophy that we are very serious about,” said Auction.com CEO Tim Morse, who recently joined Auction.com from Yahoo (YHOO), where he was chief financial officer.

“Tapping into Kristine's experience, we look forward to developing new programs, processes and products that allow us to engage with our customers in even more meaningful ways,” Morse continued.

"I'm thrilled to come on board and help Auction.com disrupt the commercial and residential real estate markets," Chin said. "We have an opportunity to provide real estate buyers, sellers and the real estate professionals they work with an enhanced transaction experience that is simple, transparent, effective and approachable."