San Francisco-based Social Finance, which recently expanded beyond its student loan refinancing products and moved into mortgage lending, announced the addition of Joanne Bradford as the company’s new chief operating officer.

As chief operating officer, Bradford will oversee the company’s consumer-facing functions including marketing, business development, partnerships, and member services.

Bradford joins SoFi from Pinterest, where she was head of partnerships. She brings experience as a seasoned executive who led growth at some of the country’s leading startups, Fortune 500 and media companies, SoFi said in a release.

“I’m thrilled to add Joanne to SoFi’s executive team,” said Mike Cagney, SoFi CEO and co-founder. “Her track record leading high growth companies speaks for itself, and we look forward to her contributions as we accelerate our transformation of financial services.”

The company said that Bradford’s arrival is part of the company’s commitment to building an exceptional membership experience.

According to a release from SoFi, Bradford will help the company invest heavily in its member success programs that provide a lifetime of valuable support and community, scale its partnerships with leading employers and member organizations and accelerate its marketing investment to extend reach and deepen engagement with members.

“Like internet advertising, there is a huge first mover advantage in fintech,” said Bradford.  “SoFi is on the forefront of modern money, leading the way. I can’t imagine a better place to be.”