Auction.com announced the hiring of Anthony Self to serve as vice president of industry relations.
In this role, Self, a real estate industry veteran, will focus on strengthening Auction.com’s relationships within the real estate community and developing programs that foster long-term partnerships with agents and brokers, the company said in a release.
Self, who is a broker associate with Hunter Mason Realty and serves on the board of directors for Palos Verdes Peninsula Association of Realtors, will lead Auction.com’s efforts to recruit more real estate agents to use the site.
Auction.com CEO Tim Morse said that Self’s hiring and role at the company is important.
“In addition to making real estate transactions easier and more transparent, the Auction.com platform is intended to be a value-added resource for real estate professionals who want to enhance their business – not something that replaces them,” Morse said.
“I’m thrilled to welcome Anthony Self to our team as an ambassador to the real estate community and confident that his experience and relationships will prove beneficial as we work toward enhancing the buying and selling experience for everyone,” Morse added.
Among Self’s first tasks since taking on his new role was the launch of a new agent-centered landing page on Auction.com created specifically for residential brokers.
On that page, real estate professionals can find information about how to effectively partner with Auction.com to grow their business and support their clients, easily register to list a property, search the Auction.com site for properties offering a broker co-op, and read testimonials of other fellow agents who have experienced success on the platform.
Earlier in his career, Self was director at Altisource as well as vice president at Altisource Online Auctions.
Self’s prior experience also includes leadership positions focused on business development, sales and marketing with RealtyTrac, Inc., RE/MAX of California and Hawaii, Realtor.com, and Real Estate Business Technologies, a for-profit subsidiary of the California Association of Realtors.
“Real estate professionals play a vital role in the real estate process and are instrumental to every sale,” Self said.
“In this role, I hope to encourage increased awareness and improved collaboration between Auction.com and the real estate community, with the understanding that when Auction.com and brokers work together, sellers get the best of all worlds: local market knowledge and a global reach, backed by a powerful online auction engine that achieves optimal results,” Self concluded.