Ellie Mae (ELLI), a provider of on-demand software solutions and services for the residential mortgage industry, named Peter Hirsch the company’s executive vice president of technology and operations.

In this newly created role, Hirsch will be responsible for leading all of Ellie Mae's technology groups, the company said in a release.

Hirsch brings more than 30 years of technology experience to his new role, with specific expertise in cloud technology applications. Prior to joining Ellie Mae, Hirsch served as a senior vice president at Ariba Inc., an SAP company, where he was responsible for the company's SaaS application suite and global data center infrastructure.

Prior to Ariba, Hirsch spent seven years as a chief architect and business unit leader at IBM, where he helped establish IBM’s presence in the commercial SaaS application market.

Earlier in his career, Hirsch spent time as chief architect at Alphablox Corporation; vice president of engineering and CTO at Valchemy; chief architect at Informix Software; and founder, chairman and CEO of 3-D Visions.

“Peter’s strong background in cloud technology and SaaS applications makes him a perfect choice to lead Ellie Mae’s technology organization as we manage tremendous growth on our existing solutions and drive towards delivery of our next generation of Encompass,” said Jonathan Corr, president and CEO of Ellie Mae.

“Throughout his career, Peter has demonstrated an impressive ability to push the boundaries of technology while leading large teams through major projects and organizational growth,” Corr continued. “We are very fortunate to welcome him to our team and look forward to his contributions in the years ahead.”

Hirsch said that he is excited to join a “true innovator” in the mortgage industry.

“Ellie Mae’s commitment to transforming the way lenders do business is important work, and the broad effect the company has had in the industry made this a unique opportunity,” Hirsch said. “I look forward to helping the organization to grow and continue to deliver products and services that surpass the expectations of lenders in today’s challenging market.”