Realtor.com has launched the next step in its all-out marketing strategy the website kicked off last week, this time a multi-media ad campaign designed to underscore the importance of “real estate in real time” amid the hustle and bustle that is New York City.

The New York campaign communicates realtor.com’s growing presence in New York City and focuses on its primary tagline – “real estate in real time”.

“The localized campaign introduces the new realtor.com New York experience, which provides buyers, sellers and renters of homes with the competitive edge they need to navigate the complex New York market,” said Ryan O’Hara, chief executive officer of Move. “The campaign is consistent with the rhythm and energy of New York City and extends our overarching message that realtor.com represents what is ‘real’ in real estate by delivering the most accurate listings and arming consumers with the data, tools and professional expertise they need to find their perfect home.”

The campaign features print ads – including front, back and inside covers of AM New York and Metro NY, insertions in the New York Post and The Wall Street Journal as well as digital display ads on the websites of The New York Times, The Real Deal, New York Observer, Curbed, Brick Underground and Brownstoner. 

The initiative also includes bus wraps and advertising on billboards, street carts, phone kiosks, digital signage – including Times Square – and an experiential marketing promotion set to break later.