RealtyTrac announced the addition of Michael Sawtell as the company’s new executive vice president and general manager of consumer solutions.
In this role, Sawtell is tasked with expanding the company’s suite of consumer products while increasing consumer awareness and demand, RealtyTrac said in a release.
Sawtell joins RealtyTrac from Local Corporation, a local search and advertising technology company. At Local Corporation, Sawtell served as president and chief operating officer for 3 years.
Prior to joining Local Corporation, Sawtell founded Irvine-based DigitalPost Interactive, parent company of TheFamilyPost.com and Rovion, an online advertising company, which was acquired by Local Corporation in 2011.
Sawtell also spent an earlier part of his career at Local, helping to take the company public in 2004.
“Michael has had proven success in leading online organizations by focusing on the customer and instituting best practices that position companies for sustainability, profitability, and top-line growth, he adds a perfect blend of skills to our team and to this new role at RealtyTrac,” said Jamie Moyle, RealtyTrac CEO. “As we look to expand our traffic acquisition and conversion Michael’s experience in increasing revenue will help us transform our customer acquisition business and execute our vision of becoming part of every homebuyer’s process.”
Sawtell said that he is excited about the opportunity at RealtyTrac.
“We're in the midst of an exciting era in real estate and database marketing, and I look forward to this opportunity,” Sawtell said. “RealtyTrac is looking to enable our customers with the tools and information that are the foundation for making sound real estate decisions before, during and after their home buying process.”