Boston-based Placester successfully raised another round of funding to grow its operations.
The start-up closed a $15 million financing round, bringing the total investment in the company to $22 million and paving the way for new growth in the firm. Placester is a marketing platform that uses technology and design to assist in the home buying process.
While New Enterprise Associates led the new investment, it also includes previous investor Romulus Capital. Ravi Viswanathan, general partner at NEA, and Chetan Puttagunta, partner at NEA, will join Placester’s board of directors.
“There’s a big shift in the way consumers buy homes. Searches begin online and people expect real estate agents and brokers to deliver a Facebook, Google or Amazon-like experience,” said Matt Barba, CEO, Placester.
“Placester empowers agents and brokers to deliver these sort of experiences, building and deepening relationships with their customers. With this round of funding, we’ll be growing our headcount from 50 to 100 employees in the next year so we can continue innovating around the ways real estate agents serve their local markets,” said Barba.
Placester builds websites for real estate agents. The company also provides various digital support services, for a monthly fee.
Websites cost as little as $10 per month and can go as high as $200, complete with tech support and budgeting for ad spend.