Sindeo, a modern mortgage marketplace, is taking its next big step in the housing industry since its founding in 2013, beginning with four new executive hires.
Based in San Francisco, Sindeo provides open access to information so people can research, shop, qualify and close their loan, all in one place.
“Nearly every part of the real estate process has been transformed by technology except for home financing. Getting a mortgage is still manual, frustrating and confusing,” said Nick Stamos, CEO and founder of Sindeo. “We’ve assembled a talented team to accelerate Sindeo’s growth and bring greater efficiency, transparency and choice to the mortgage process.”
In an interview with HousingWire, Stamos explained that Sindeo is the first modern mortgage market place that actually helps people make informed decisions around getting a mortgage, and ultimately helps them shop, qualify and close their loan.
Although Sindeo has an online platform, Stamos said he would stress that there is a people element and a relationship element.
“I wouldn’t position us an online mortgage company,” he said. “While we provide online tools, we will engage consumers in the way they want to engage with us. We will be local and in market if they want someone to sit with them through the process.”
The lender also sets itself apart by the way it compensates its employees.
“The goal of our advisory model is to always put the consumers’ interest first. We are doing this by supporting our mortgage advisors with our proprietary platform to streamline the research and application process,” Stamos said.
“We are also transparent with the compensation our advisors receive. Unlike traditional banks and brokers, we provide our advisors with a salary and benefits along with additional compensation based on customer satisfaction. We want our advisors to be directly aligned with our customer’s interests,” he added.
To help bolster this growth, Sindeo’s expanded leadership team includes top talent from Trulia, SoFi, Prosper Marketplace and the Consumer Financial Protection Bureau.
Jobe Danganan joins Sindeo as general counsel and chief compliance officer from the CFPB, where he was most recently enforcement attorney-advisor. Danganan has spent his career informing and protecting consumers during financial transactions and brings this same dedication to Sindeo.
The company also hired Ginger Wilcox as chief industry officer. She will be focused on building products and services to help strategic partners in real estate and financial services better serve their customers. Previously, Wilcox led Trulia’s industry marketing organization, where she built and grew Trulia’s channel marketing and partnership programs.
Brad Lensing was named chief marketing officer. In his role, Lensing will focus on engaging with consumers to raise the awareness of new and better ways to finance a home. Prior to joining the lender, he served as chief marketing officer at Prosper Marketplace.
Additionally, Andy Carra was appointed chief technology officer. Carra was previously co-founder at SoFi and chief technology officer at LearnVest.
“The mortgage process doesn’t have to be difficult,” said Stamos. “We help people at every stage of their home search so they can make smart decisions with their current and future financial goals in mind. With this experienced leadership team, we’re building the modern mortgage marketplace to better serve consumers, real estate pros and mortgage professionals.”