New York-based online real estate startup Revaluate announced the addition of Laurie Weston Davis as director of social media.

The site provides “Livability Reports” to its customers, which provide a myriad of information about a particular address, from how safe it is, to its expenses, environmental conditions, and its overall quality of life.

Davis’ addition is expected to help the Revaluate management team broaden the company’s reach to a larger audience, the company said in a release.

"Revaluate just makes so much sense to me as a real estate professional,” Davis, who is a Realtor, said. “Just think about what this could mean for our industry! I could get a property report prior to going on a listing appointment and have critical information from an unbiased source. My clients would know, before they ever saw a home, what to expect if they lived there. That’s pretty powerful stuff right there.”

Davis is also one of the principals of North Carolina-based Live Love Realty.

“Laurie is a fixture in the real estate community,” said Chris Drayer, co-founder of Revaluate. “Her experience is second-to-none; she’s served as President of her association of Realtors, served on the NAR Presidential Action Group and Realtor ratings projects. Laurie’s social media prowess has garnered her more awards than I can count and we think she’ll be a tremendous asset for us as we navigate the real estate industry and what is an ever-evolving landscape.”