Noah Martin, who was honored as of HousingWire’s 2014 Rising Stars, has joined Jordan Capital Finance as the company’s new senior vice president of business development.

Martin joins Jordan Capital from Matt Martin Real Estate Management, where he was chief business development officer. At MMREM, Martin managed the business development efforts for all business lines within the MMREM family of companies and led the marketing strategy for the firm’s services.

At Jordan Capital, Martin will be responsible for establishing institutional relationships beneficial to corporate partners, the company said. Martin is also responsible for sales and volume growth.

Jordan Capital was established in October 2014, after Hilco Real Estate sold its private real estate mortgage lending company, Hilco Real Estate Finance, to the Garrison Investment Group for an undisclosed amount.

Upon completion of the deal, Hilco Real Estate Finance was rebranded as Jordan Capital Finance.

Jordan Capital Finance is a direct private money lender serving residential real estate investors who acquire, renovate, sell, and rent properties. According to the company, JCF primarily provides lines of credit to “fix and flip” investors in select national markets, supported by “common sense” underwriting and flexible, customized programs.

Martin told HousingWire that that’s “really excited” about the opportunity at Jordan Capital. “There’s a humongous opportunity in the lending space,” Martin said. “It’s a market shift that I wanted to take advantage of.”

Martin also said that there was no acrimony between he and his brother, Matt, who serves as chief executive officer of MMREM, that spurred his departure from MMREM.

“Our relationship is still good,” Martin said, telling HousingWire that he and his brother just spent Thanksgiving and Christmas together.

Martin also said that he foresees future partnerships between Jordan Capital and MMREM.

According to Noah, as MMREM developed and they installed “great operators” in the company’s management, there was less of a need for he and Matt to be involved in the day-to-day operations.

Martin said one of those “great operators” was Jo Ann Kruse, MMREM’s president and chief operating officer. Kruse, who joined the company in January 2014 and helped lead the company to two of its most profitable quarters ever last year, was named one of HousingWire’s 2014 Women of Influence.

The opportunity at Jordan Capital presented Martin with an opportunity to follow his passion, he told HousingWire.

“As entrepreneurs, you always see yourself looking for the next opportunity,” he said.