In San Francisco, what's more important to voters than crime and safety? The answer, according to a recent study: housing and the cost of living. Housing costs have jumped significantly during the past year, along with a shortage of affordable housing for average wage earners, the San Francisco Examiner found:

A majority of those polled — registered voters in San Francisco — said the most pressing issue in The City is the increased cost of living because of ballooning rents and housing costs, according to the poll released Wednesday by San Francisco Survey. However, 46 percent said The City is headed in the right direction.

The solution? According to the consumers surveyed, the answer is to build more housing units in the city: 68 percent said more housing would solve cost-of-living issues. (Home builders of America, are you listening?)