Vantage Production, a provider of customer relationship management solutions, announced that whole and retail lender GSF plans to use Vantage’s Integrated Production tool.

GSF plans to use VIP to increase loan officer productivity and centralize sales and marketing. The platform also will allow GSF to engage more leads.

“Working with Vantage Production will allow us to deliver marketing efficiencies to our customers and referral partners,” said Mike Maida, national sales director at GSF.

“This will allow us to replace manual sales and marketing practices with more strategic and controlled processes: increasing our conversions while maintaining compliance,” he added.