Understanding Today’s Connected Borrower

Sign up for this webinar to learn how to transform the borrower journey from transaction to relationship and gain a significant lift in production in today’s digital lending environment.

RealTrending: eXp’s Glenn Sanford reveals what’s next for company

CEO of eXp World holdings addresses his critics about his agent referral program, where he is taking the company next and growth limiters for the brokerage.

Navigating Closing Struggles in 2021’s Purchase Market

Join this webinar to discover the most current information on hybrid and full eNote eClosings and discuss key criteria to successfully implementing your eClosing strategy.

Should lenders look to non-QM when the refi boom slows?

Angel Oak shared with HW how non-QM lending could be an effective way for lenders to replace lost business in the event of a refi boom slowdown.

Awards

2020 HW Woman of Influence: Courtney Graham

Princeton Mortgage, Senior Vice President of Marketing and People

Courtney Graham

As senior vice president of marketing and people, Courtney Graham primarily leads the marketing, people operations and affinity partnership teams, but her influence reaches company-wide.

In 2019, Graham lead the creation of the affinity partnership channel which creates and fosters relationships with organizations and employers as a source of lead generation, providing an additional revenue stream for Princeton Mortgage. In the first year of implementation, the affinity channel has been a key factor in the company’s record-breaking numbers, as early adopters include multiple Fortune 200 companies and a federal organization. The company has reached more than 50,000 new prospects from this program. Graham also has curated omni-channel marketing campaigns – including direct mail, text messaging, email campaigns and social media retargeting – throughout Princeton Mortgage’s channels. In recent months, she stepped into a larger role that includes the people operations. In her expanded position, Graham is focused on scaling Princeton Mortgage’s company culture as it adds additional markets in the coming months. Graham’s vision and influence has been a driving force leading to the organization’s rebranding overhaul and emergence on the national market, highlighted by 50 times growth over a two-year period.

Most Popular Articles

Here it is: A bill to help first-time homebuyers

The newest iteration of a first-time homebuyer tax credit has several significant restrictions. And it’s not a tax credit.

Apr 15, 2021 By
3d rendering of a row of luxury townhouses along a street

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