How Fannie Mae is leveraging technology to expand access to homeownership

Fannie Mae is taking important steps to help the mortgage industry close the racial housing gap, achieve equality within the housing industry and offer sustainable and affordable housing.

What is the next step for NAR?

In this Q&A, Senior Real Estate Reporter Matthew Blake gives us the inside scoop on what happened at NAR’s annual conference, including the latest on the DOJ investigation.

Mortgage Tech Virtual Demo Day

Tune in to our live Virtual Demo Day on December 1st at 10am CT to experience demos from the most innovative tech companies in the Servicing, Audit and Post-Close space.

What’s next for the maligned real estate appraiser?

In this episode of Houses in Motion, a series that is part of the HousingWire Daily podcast lineup, St. Petersburg, Florida-based appraiser Francois “Frank” Gregoire discusses issues in the appraisal industry.


2020 HW Rising Star: Ashley Smith

Finance of America Reverse Director of Marketing

Ashley Smith
Finance of America Reverse Director of Marketing, Age: 36

Since joining Finance of America Reverse two years ago, Ashley Smith has been a dynamic leader who helped differentiate the company and its reverse mortgage products from others in the industry. As head of marketing for one of the largest reverse mortgage lenders in the U.S., she’s tackling the industry’s No. 1 challenge: public perception. Smith was first tapped to implement a strategic pivot for the company, developing the Introducing HomeSafe campaign, a campaign featuring jumbo reverse mortgage customers as they share their life-changing impact of Finance of America Reverse’s HomeSafe loans. The innovative campaign launched with “The Venice Sessions,” a series of unscripted video interviews with HomeSafe borrowers that made the borrowers celebrities and highlighted how they used home equity to achieve their retirement goals. To date, the interviews have received more than 15 million targeted views. Smith continues to introduce campaigns focused on sharing the experiences of Finance of America Reverse’s customers.  

What is one thing you had to overcome to succeed in this industry? 
“Assumptions about what originators care about in a lender partner. As I’ve become familiar with the reverse mortgage space, I’ve found a depth of concern for the borrower that I never anticipated. Now FAR’s strategic focus on showing the impact of these products connects with partners on a new level.” 

Most Popular Articles

Will Omicron variant stop first Fed rate hike?

What does news about the spread of the new Omicron variant mean for mortgage rates? Lead Analyst Logan Mohtashami lays out what to watch.

Nov 26, 2021 By
3d rendering of a row of luxury townhouses along a street

Log In

Forgot Password?

Don't have an account? Please