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Zillow ($59.80 1.43%) Real Estate Network is joining forces with Front Door, an online real estate information service powered by HGTV.
The partnership will begin in the second quarter of 2013, Zillow announced Friday morning.
Upon the agreement, Zillow will be the exclusive provider of all HGTV FrontDoor real estate listings. Agents and brokerages that list on Zillow will be given additional marketing for their listings and Premier Agents will be given additional exposure via FrontDoor.
"We’re thrilled to welcome HGTV’s FrontDoor to the Zillow Real Estate Network. Zillow’s comprehensive collection of real estate listings and data is a perfect complement to FrontDoor’s useful and entertaining content about homes," said Zillow CEO Spencer Rascoff.
Zillow will also feature select home improvement video content from Scripps Network, which owns HGTV and FrontDoor.
"Partnering with Zillow makes sense for the HGTV brand and our digital real estate property, FrontDoor.com," said Vikki Neil, senior vice president and general manager, digital, Scripps Networks Interactive. "This is a marriage of strengths. We create amazing original home-related content, and Zillow provides the best real estate search experience for our users."
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