Dan Firda moves to Brands By Integra as CEO from Compass International Holdings, taking the reins of a 2,000-agent, multi-brand real estate platform operating across 18 states, the company announced on Monday.

As part of the leadership transition, the company said founder and current CEO Jim D’Amico will become chairman of Brands By Integra and will focus on long-term strategy while Firda oversees day-to-day operations and national growth.

Firda joins the firm after serving as national vice president of franchise growth at Compass International Holdings, formerly Anywhere Real Estate Inc., and at Century 21, according to the announcement. He brings more than 20 years of corporate real estate experience, including leading a growth consultant team focused on franchise retention and franchisee growth.

Between 2018 and 2025, Firda’s division achieved a 96% franchisee renewal rate and executed some of the largest franchise mergers in the corporation’s history, the company said. 

“Dan Firda is a generational talent in real estate brokerage growth, and his track record of scaling operations while maintaining elite franchise retention levels speaks for itself,” D’Amico said in the announcement. “We started this company with just two agents in Massachusetts, and today we stand as a 2,000-agent company that is generating over $3 billion in sales volume.”

Brands By Integra has built what it describes as a “house of brands” model, operating prominent Century 21 and Coldwell Banker affiliates alongside New Fed Mortgage Corp., New Fed Insurance and James Rose Asset Management. The platform encompasses roughly 2,000 agents across 18 states, tracking about 6,000 transaction sides and $2.64 billion in annual sales volume, according to the company.

The firm said Firda’s appointment will support a strategy centered on building deeper market density, advancing corporate technology and pursuing additional independent brokerage acquisitions. That focus aligns with broader industry consolidation as brokerages seek scale, diversified revenue streams and tech-enabled efficiencies to offset margin compression and rising compliance costs.

“I am incredibly honored to join Brands By Integra during such a transformative era for residential real estate,” Firda said. “Jim D’Amico has built an extraordinary culture that successfully blends a family-first environment with institutional-grade scale. My primary objective is to preserve this incredible momentum, unlock new value for our franchise partners, and aggressively drive our growth infrastructure forward into the company’s next phase.”

In 2025, agents at Brands by Integra closed 5,839 transaction sides totaling $2.64 billion in sales volume, according to RealTrends Verified data.

This article was written by Brooklee Han with the assistance of HousingWire Automation, then reviewed by a HousingWire editor before publication. 

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