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Quicken Loans Super Bowl ad strikes wrong nerve with Twitteratti and journalists

Why let the facts get in the way of fun?
In its first-ever Super Bowl commercial, Detroit-based Quicken Loans created a 60-second TV spot, which showcases Rocket Mortgage, its fully online mortgage. It aired to the massive audience, many of whom then promptly proceeded to fuel bombastic panic on Twitter, claiming that Rocket Mortgage will lead to the housing crisis redux.
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SoFi bets big on the Super Bowl to win borrowers

Uses 20% of annual budget on the big game
SoFi has shattered the typical lending model ever since it broke into the mortgage world two years ago, so its big move in this year’s Super Bowl 50 only make sense. The company's garnering a lot of attention on its big, and even risky to some, move in advertising during the big game. Watch the video here.
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Monday Morning Cup of Coffee: Fannie, Freddie crystal ball just got cloudier

Plus, is it time to buy the big banks?
There is a lot of debate surrounding the future or lack thereof of Fannie Mae and Freddie Mac, with opinions coming from the White House, Congress, trade groups, just to name a few. But predicting the future of the GSEs just got a little harder. Plus, is it time to buy the country's biggest banks? All that, and more, in your Monday Morning Cup of Coffee.
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Is Nevada’s HOA solution just another problem for mortgage servicers?

Exercising the new right of redemption on HOA sales
Redemption requires timely and reasonable cooperation by the purchasers, the same purchasers that the servicers have been litigating with for the last several years. As a result, exercising the right of redemption could very well lead the servicer into quiet title litigation, again. Here's what you need to do.
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Pavaso blog header revision 2

Closing Call

Taking ID verification to the MAXX

New tool lets lenders validate borrower's identity, character references
With its latest tool, IDMAXX, Pavaso has enabled lenders to achieve two aims with one solution. By leveraging a borrower’s network for both identity verification and character references, lenders can be assured that 1) the borrower is who they claim to be and 2) the total picture they have of that borrower, and the risk that borrower may pose, is accurate and complete.
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Redefining when the mortgage process starts

It's not what you think
Traditionally, there is plenty of jockeying for position amongst the differing players in the real estate transaction, particularly between lenders and realtors, over who owns the relationship with the consumer. Be warned: There isn’t going to be any place for that kind of possessiveness in the post-TRID market.
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The production challenges beyond TRID

Transitioning to a digital space
If the mortgage industry is serious about addressing the longer closing times created by TRID, not to mention attracting millennials as potential homebuyers and/or employees, it has got to get with the times. And the times? They are digital.
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A new era of solutions

Recapping last week's posts and tech progress this year

Solutions exist today that can help with a large majority of the business process shifts that will result from the rule. And the last year has provided an opportunity for them to solve things further.  


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